Exclusive: Snap launches new program for minority-owned businesses

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  • Published on December 17, 2021
  • Last Updated February 9, 2022
  • In Syndication

Snapchat has paved the way for creative minds from underrepresented groups to shine through its content arm, Discoverโ€™s 523 program reports Axios.

Media upstarts, owned and operated by individuals who identify as Black, Hispanic, Asian, Indigenous, Middle Eastern, non-binary, LGBTQ+, women, veterans, or having a disability and create premium shows for Snapchat will be eligible for this program.

Twenty minority-owned media companies will receive $10,000 per month for six months to help them create content for Discover.

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