In my previous article on Decide Technologies’ connections to the alt-right, I shared my research into when LockerDome’s alt-right advertising network first launched shortly after Ferguson, the size of the network that we can see with our own eyes and my estimates for how much money the company is paying out to alt-right publishers and how much they’re making.

• Size of Alt-right publisher network: 115 sites generating 567 million page views a month 
• Revenue to Alt-right publishers: an estimated $6.53 million to $15.24 million a year
• Revenue to Decide Technologies: an estimated $0.54 million to $1.27 million a month

In this article, I’ll explain how ad networks work for any publisher, and why Decide’s business proposition lends itself especially well to working with fake news and disinformation networks.