Following the recent revelations that LockerDome has been funding Alt-Right websites and ignoring requests for comment from Reuters and the Gateway Journalism Review, I decided to investigate just how deep the rabbit hole goes. Sadly, I’ve got bad news: there is no bottom.
I estimate, conservatively, that LockerDome – the well-known and well-funded AdTech startup from St. Louis that changed its name to Decide Technologies in February 2022 – is paying out at least $1,700,000 per month in regular commission payments to at least 115 Alt-Right publishers who form the most visible segment of their online advertising network.
Over the last seven years, the total paid out to these sites – peddling racism, hate and disinformation – could be more than $100 million.
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