Anvil Analytics + Insights Announces Marketing Analytics Summit: Data Over Instinct

Newly Rebranded Agency to Educate and Empower Senior-Level Marketers with Analytics and Business Intelligence Training at October Event.

Anvil Analytics + Insights, the agency formerly known as Creative Anvil, is proud to announce the launch of a new marketing summit in St. Louis – Data Over Instinct. On October 17, Data Over Instinct will bring together senior-level marketing leaders to exchange insights and practical advice around the rapidly evolving fields of data analytics, business intelligence, and digital marketing technology.

Many of today’s business leaders were trained in a school of traditional marketing that led with gut instinct. With advances in analytics and business intelligence, instinct is quickly becoming less relevant than data – and traditional marketers run the risk of being left behind. The Data Over Instinct Summit will teach marketing leaders how to use data in a meaningful way to drive decision-making processes.

β€œDigital marketing continues to change at a breakneck speed and it can be difficult for seasoned marketers to keep up,” said Jenny Bristow, CEO at Anvil Analytics + Insights. β€œSummit attendees will have the opportunity to hear from industry leaders who’ve steered digital transformations and walk away with content that is easy to understand even if they don’t have any prior analytics experience — providing actionable insights, techniques and tools to apply to their business today.”

Summit Details

Date: October 17, 2019
Location: Innovation Hall, 4220 Duncan Ave., St. Louis, Mo., 63110
Ticket Price: Early Bird for Data Over Instinct Summit tickets available now for $429 or $499 after September 17, 2019.

The summit sessions will cover topics including analytics 101, data visualization, data and compliance, staffing for analytics and more. Speakers include:

  • Tara Kinney, CEO, Atomic Revenue
  • Annie Haarmann, Senior Director of Experience Optimization, Ascension
  • Marcia Sullivan, Vice President of Integrated Marketing and Communications, Maryville University
  • Brad Hogenmiller, VP of Esports + Technology, EyePromise
  • Trice Alford, Chief Marketing Officer, DH Pace
  • Mariquita Barbieri, Principal, Carmody MacDonald
  • And more!

From Creative Anvil to Anvil Analytics + Insights

The agency known as Creative Anvil was founded as a full-service creative agency, but after experiencing tremendous growth in its first three years, digital marketing and analytics became the core focus of its business. In early 2019, it announced a new name – Anvil Analytics + Insights – which more clearly reflected the high-level campaign measurement capabilities the team is known for.

β€œWe’re so proud of the creative solutions we’ve crafted for our clients and today we’re helping them solve complex, messy problems with data and optimize their marketing campaigns to maximize return. Our new name is reflective of both our past and where we’re headed,” said Bristow.

Anvil Analytics + Insights is a thriving team of more than 20 strategists, analysts, and developers dedicated to helping businesses better measure their marketing return on investment and accelerate growth through the creation and optimization of digital marketing strategies. The team leans on data to gather meaningful insights to drive client campaigns. Revenues for the firm in 2018 exceeded $6M.

For more information on Anvil Analytics + Insights, visit

Leave a Reply