Brett Parsons: Building Pet Tech Partnerships

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Brett Parsons came from a background in logistics technology and sales, moving to Scollar to direct partner programs with developers and other companies around Scollar’s open pet wearable tech. Scollar brings together geospatial, monitoring, healthtech, and hardware in a modular, developer-friendly approach. He talked to us about partnering in pet tech.


Brett Parsons came from a background in logistics technology and sales, moving to Scollar to direct partner programs with developers and other companies around Scollar’s open pet wearable tech. Scollar brings together geospatial, monitoring, healthtech, and hardware in a modular, developer-friendly approach. He talked to us about partnering in pet tech.

Describe the Pet Technology field and what you do.

The pet tech field involves passionate people working to make the lives of animals, and people who depend on them, better by using technology. My role being in partnerships, is finding ways to bring these people and technologies together, to create the best experience available for both people and animals.

How diverse and inclusive is the Pet Tech Ecosystem?

In my experience I have seen a wide variety of new innovative solutions. In talking with a lot of those companies you get a real sense of community within the industry.

Who are your favorite people in the Pet Tech Ecosystem and why?

I enjoy the passionate startup founders that are testing all the ways to make a difference in the world vs. just a dollar. I enjoy knowing that working with our open platform can help them focus on that mission to accomplish their goals.


If the people building the apps we rely on every day on our smartphones also had to build the hardware they work on, we wouldn’t have all the innovative options that we see today. It is because of those relationships that innovators can focus on their core missions.

What are the opportunities in the Pet Tech Ecosystem?

For years I have believed and spoke about “communication is the key to any relationship” and the opportunity here is extending that to pets. Pets and animals that people care for and depend on.

Where and by whom is the most promising work in the field being done?

Granted I am somewhat biased to partnerships but in my opinion those who are embracing the value of partnerships and collaboration are the ones who are leading the way.

What do you do to keep your batteries charged?

My family is what keeps me energized. From coaching little league sports to hiking and exploring the outdoors, we like to be outside.

Outside of family I read a lot and participate in all sorts of networking and social activities. This allows me to stay sharp in what is new, innovative and happening in my community and various industries.


Mentioned in this Article

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Dan Reus is a writer, connector, speaker, seer of potential and facilitator of innovation and change. He consults with clients aspiring to realize their innovation potential as the founder and chief instigator of Openly Disruptive, and is a proud St. Louisian. Follow him on Twitter at @DanReus.

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