InsureTech Startup Wants Customers to Spend 5 Mins Buying Life Insurance (Not 5 Weeks)fin

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  • Published on February 9, 2022
  • Last Updated February 17, 2022
  • In News

Former RGA employees and co-founders of tech startup iCover, Nicole Mwesigwa and Hari Srinivasan, aim to cut down the time to buy life insurance from a few weeks to a few minutes. From blood tests to medical exams, circumventing the daunting steps required to purchasing life insurance, iCover utilizes predictive analytics to quote, underwrite and provide life insurance plans in less than five minutes.

Launched in 2019 (EQ reported it first!), iCover has raised seed funding and come out of stealth to launch its product, reports Nathan Rubbelke on STL Inno. KSKJ Life is the first insurer to partner with iCover on a multi-year contract to utilize the technology to sell its products.

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