PowerPost Secures $2M in Funding to Transform Brands Into Social Media Power Publishers
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PowerPost, a SaaS content marketing platform, today announces $2M in investor funding from Arsenal Capital Management (ACM), a St. Louis-based early-stage venture capital fund. This financing will help PowerPost rapidly expand its sales and marketing efforts as well as accelerate product development. Launched in 2016, PowerPost led by Dan Curran, CEO, and Paul Shirer, CTO, is headquartered in St. Louis with offices in Chicago.
“We are pleased to partner with entrepreneurs focused on building impactful technologies. PowerPost is garnering significant attention for its innovative approach to brand marketing in an environment that is more and more driven by social media,” said Pete Reinecke, Managing Director of ACM. “Several of the investors in our fund have particular expertise in marketing technology and we look forward to providing Dan, Paul, and the team at PowerPost with their insight and experience.”
Recently celebrated by Inc. Magazine as the #1 tool in its category, PowerPost revolutionizes brand marketing by automating content publishing to easily create and distribute content across social and web channels. “PowerPost is a disruptive platform that advocates for brands to take control of their content and become power publishers,” said Curran. “For the first time, brands can increase market share by accelerating their output of content. PowerPost expedites this entire process.”
PowerPost serves enterprise brands in the financial, hospitality, manufacturing and retail sectors. Ad agencies can also leverage the platform to better equip themselves in servicing their customers and automating the content publishing process. PowerPost also provides market intelligence, help desk concierge services and a full-service creative studio to further assist brands in garnering market share. Clients include Marriott, Ty, AmericInn, Frisch’s Big Boy, Cannon Safe and Kent Foods.
“Content marketing is a top priority for modern marketers,” says Curran. “According to the Content Marketing Institute, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With the proliferation of content comes the need to better organize and distribute. PowerPost brings order to a very chaotic marketing problem.”