Denim Social is a social media management software company that provides tools to empower marketers in regulated industries to manage organic social media content and paid social media advertising on one platform. Trusted by more than 250 institutions in banking, insurance, mortgage and wealth management, Denim Social enables brands to engage consumers on social media, deepen relationships with communities and close more deals while staying in compliance. Denim Social is the only ABA-endorsed social media management platform for banks and financial services firms.

Backstory

St. Louis-based Gremlin Social and Des Moines-based Denim merged in 2020 to form a new social media marketing company in St. Louis called Denim Social.

Gremlin Social was a St. Louis based company that provides software that allows regulated companies to ensure that their social media communication is compliant with SEC, FINRA, FFIEC, FDA, and HIPPA regulations.

Since 2011, financial regulatory bodies have continued to issue and update guidance regulations holding banks, credit unions, and other financial institutions accountable for social media activities and communications. As a result, regulated industries have been virtually unable to harness the benefits of social media marketing.

Denim continues to offer social media compliance enforcement to help regulated industries utilize social media with a higher degree of confidence by specifically addressing the need for filtering, monitoring, and archiving social media communications.