Lion’s Choice and GiftAMeal Team Up

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If anyone’s got beef with hunger, it’s Lion’s Choice. The iconic St. Louis-based regional chain has unveiled a system-wide partnership with the local hunger-fighting app GiftAMeal across its over 30 locations.


Started this month, guests everywhere are eligible to take photos for charity on the free GiftAMeal mobile app. For each photo taken, a meal will be provided locally through an existing network of hunger relief nonprofits. If a guest then shares their GiftAMeal on Facebook, Instagram, or Twitter, then a 2nd, 3rd, or 4th meal is provided – one for each social share.

Food insecurity affects 1 out of 4 children in the bi-state region where Lion’s Choice is headquartered. That’s why Lion’s Choice President and CEO Michael Kupstas has been involved with the cause for years, volunteering and serving on nonprofit boards as an individual long before he took the helm of Lion’s Choice in 2017.

The Lion’s Choice brand has a long history of charitable involvement in its communities, donating both money and food in response to local needs. By partnering with GiftAMeal, they hope to involve their customers in what has always been a central value of the brand.

“I love the message of the program: we all have the power to help those around us! I expect our customers to take some terrific photos, knowing that each one will help put food on the table for a local family,” said Lion’s Choice President and CEO Michael Kupstas remarked on the partnership.


“Healing hunger, providing healthy food to children in need — I’m so grateful we’re in a position to be bolstering the incredible work done by organizations like Operation Food Search. It’s a cause close to my heart and close to the heart of our business, and we’re very excited to be partnering with GiftAMeal to make a difference locally in a way that gets the whole community involved.

Kristen Wild, Executive Director of Operation Food Search, laid out the impact of the new program: “as a hunger-relief organization, we rely on partnerships like this to expand our reach and impact the lives of even more families. Lion’s Choice is a dedicated supporter of our work and our mission to heal hunger. We’re grateful they are teaming up with GiftAMeal, whose program of social photo sharing provides valuable funding and tremendous visibility and enthusiasm from the community.”

For GiftAMeal, this partnership means a new expansion to Kansas City as well with 5 Lion’s Choice locations in the Kansas City metro area. Donations from photos taken on GiftAMeal at those locations will be made to Harvesters – The Community Food Network, which serves a 26-county area of northwestern Missouri and northeastern Kansas.

“We’re beyond excited to be partnering with such an iconic brand!” gushed GiftAMeal CEO and founder Andrew Glantz, “Everyone knows that Lion’s Choice is the homegrown hero brand of quick-service restaurants. They’ve earned an incredible reputation over 53 years in the region and I’m so glad that we’re in a position to support them in lifting up their communities.”

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Jonathan Allen is the Publisher and Editor-in-Chief of EQ. He is also the President and Co-founder of Longneck & Thunderfoot (L&T), a brand publishing company incubated at the Columbia University Startup Lab in NYC. After winning an Arch Grant, he moved to St Louis in the summer of 2016.