Purina Petcare Innovation Prize

Obe, Creator of New Smart Pet Bowl, Wins First-Ever Pet Care Innovation Prize Powered by Purina

Obe, founder of a new smart pet bowl, was announced today as the grand prize winner of the first Pet Care Innovation Prize powered by Purina.

Obe, founder of a new smart pet bowl, was announced today as the grand prize winner of the first Pet Care Innovation Prize powered by Purina.

Purina Petcare Innovation Prize
Obe, maker of the smart pet bowl, ProBowl, was named the grand prize winner of the first-ever Pet Care Innovation Prize, powered by Purina.

A San-Francisco based company founded by Hilary Jensen, Obe’s flagship product is ProBowl, a patent-pending, dishwasher safe bowl with a smart base that connects to your phone and WiFi via an app. ProBowl tracks a pet’s food and water intake, provides feedback on consumption, and alerts pet owners to any changes that are out of the ordinary compared to normal consumption habits. The ProBowl app can also sync with Amazon to have pet food automatically delivered to your door. 

Obe ProBowl Purina

“At Purina, we were inspired by Obe’s knowledge and passion to better connect and meet the needs of dogs and cats through the use of technology,” said Blair Morgan, Vice President of Marketing, Emerging Growth Group at Purina.

Pet Care Innovation Prize is a partnership between Nestlé Purina and investment firms Active Capital and Cultivation Capital. Obe was one of five finalists, out of more than 80 applications from 11 countries. The contest identified and supported early-stage pet care companies in the growing global market, which has $60 billion in annual U.S. sales alone. The competition was tailored to companies producing food, nutrition, pet care, play and technology products and services for dogs, cats and their owners. Other finalists for the Pet Care Innovation Prize included FetchFind, Ewegurt, K9 Fit Club and PupPod. Read more about them here.

All of the finalists received a $10,000 cash prize along with immersion in a multi-day accelerator program in St. Louis. As the Grand Prize Winner, Obe received an additional $10,000 for business development and will be an exhibitor at the 2017 Global Pet Expo, one of the world’s largest pet industry events. Expo attendees can meet Obe’s founders and see the ProBowl in action, and retailers can find out how ProBowl can help them drive traffic to their online and brick-and-mortar stores.

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