TCARE Acquires Ruby to Improve Aging-in-place Home Safety Assessments

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  • Published on December 9, 2021
  • In Acquisition

TCARE, a leader in caregiver support and aging-in-place technology solutions, recently announced the acquisition of Ruby Home Services, Inc. a 25madison incubated company. Through Certified TCARE Specialists and leveraging existing relationships with family caregivers, the St. Louis startup is now able to drive both clinical and financial ROI for our Managed Care Organization, Long Term Care Carriers, and State/Regional government partners.


TCARE, a leader in caregiver support and aging-in-place technology solutions, recently announced the acquisition of Ruby Home Services, Inc. a 25madison incubated company. Through Certified TCARE Specialists and leveraging existing relationships with family caregivers, the St. Louis startup is now able to drive both clinical and financial ROI for our Managed Care Organization, Long Term Care Carriers, and State/Regional government partners.

Ruby provides software and tech-enabled services that empower seniors to age safely at home. TCARE provides an evidence-based data analytics platform to help reduce family caregiver burnout and is the current leader in providing home safety assessments for elders around the world.

The acquisition jumpstarts TCARE’s goal of enhancing the social components of caregiving. Leveraging Ruby’s technology, TCARE can provide tools to both boost senior independence and continue to make strides towards enhancing caregiver solutions.

“Family caregivers have tremendous challenges in navigating day-to-day needs of their loved ones. Not having confidence in the safety of their home should not be one of them. We were super impressed with Ruby’s evidence-based home safety assessment, and its data-driven approach,” said Ali Ahmadi, CEO of TCARE, in a press release.


“In assessing the aging-in-place environment, the Ruby team recognized the immense problem of caregiver burnout,” saidย Steven Price, CEO of 25madison, in a press release. “The combination of TCARE’s best-in-class caregiver solutions with Ruby’s focus on enhancing the lives of seniors brings us closer to solving our shared mission: creating a hub for aging that touches multiple facets of seniors’ lives. Together, we can allow more seniors to age safely and happily in the homes they love.”

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