The Bourbon Friday Show

The Bourbon Friday Show with Michael Seaman from SwipeSum

On this episode of the Bourbon Friday Show, we had the opportunity to talk to Michael Seaman, CEO of SwipeSum

On this episode of the Bourbon Friday Show, we had the opportunity to talk to Michael Seaman, CEO of SwipeSum.

Helping Companies Find the Best Payment Solution

Family business and Arch Grants recipient SwipeSum wants to change the game for any and all companies that take credit card payments. Traditionally when a company takes credit card payments, a percentage of that payment goes back to the credit card merchantβ€”sometimes as much as 8% of each transaction.

According to Seaman, the second-highest business expense, behind labor, is the fees associated with accepting payments. With SwipeSum, the main objective is to eliminate or reduce these fees.

β€œOur goal is to act as an extension of any company, like a Chief Payments Officer” says Seaman. β€œWe’re building software to accelerate and optimize what we doβ€”and if you accept payments, we try to minimize and eliminate any fees associated.”

Using their financial statement reading technology, SwipeSum has the ability to download and analyze financial statements, break down the true cost, and help companies choose the best payment solution for them. Best of all, it’s free to use and the initial consultation only takes about three minutes to complete.

β€œIt’s very fulfilling when you can go to a St. Louis company that’s been here for 100 years, and you can walk in and say, you know, here’s 30,000 more dollars that you can keepβ€”you don’t have to change any processesβ€”you just signed a different agreement, nothing changes.”

If you’re interested in learning more about SwipeSum and their services, you can go to for more information.

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Bourbon Innovation

As always, the Bourbon Friday team does their best to choose a fitting drink for the occasion.

The bottle this week was Elijah Craig Barrel Proof Bourbon. Hailing from the same town as our guest this week, Elijah Craig Barrel Proof is made by Heaven Hill Distillery in Bardstown, KY.

The namesake of the bottle, Elijah Craig, also has an interesting story. Though never proven to be totally accurate, Elijah Craig has been said to have been the first person to use charred barrels for the aging process, which is now a key component for producing what we now know as bourbon.

Mentioned in this Article

Megan McDonnell is the Marketing and Communications Manager for Tenacity, an open source web development agency based in St. Louis. Originally from Kansas City, Megan graduated from St. Louis University in May 2017 with degrees in Communication, Marketing, Spanish, and Graphic Design. Besides managing all marketing and communication efforts for Tenacity, she also covers the Bourbon Friday Show hosted weekly by EQ, Tenacity, and Connect Marketing.

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