Yield Lab Invests in Food Supply Chain Startup

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  • Published on October 19, 2021
  • In News
  • Suggested by Press Release discovered on PR Newswire

The Yield Lab participated in a $10M USD round investing in a startup that claims to claims to completely digitize wholesale food supply ordering for restaurants and distributors. Although, we have not confirmed our hypothesis yet, this development may provide an interesting context to a trend we noticed in the WEPOWER and Arch Grants cohorts for 2021, who are both incubating an especially large proportion of food entrepreneurs this year.


Notch, an all-in-one software solution, which claims to completely digitize wholesale food supply ordering for restaurants and distributors, this summer closed a $10M USD round that The Yield Lab participated in. Although, we have not confirmed our hypothesis yet, this development may provide an interesting context to a trend we noticed in the WEPOWER and Arch Grants cohorts for 2021, who are both incubating an especially large proportion of food entrepreneurs this year.

“The restaurant industry has largely focused on front of house technology when in fact cost savings start with eliminating waste within the wholesale food supply ordering process. Restaurants across North America have come to rely on Notch to solve this problem quickly and seamlessly,” said Jordan Huck, CEO, Notch.

As restaurants re-open and increasingly look to eliminate inefficiencies and food waste, Notch is working to fulfill pent up demand from the pandemic with company sales and revenue increasing by more than 450 per cent since April 2020.

This round of capital will allow for the rapidly growing Toronto-based startup to bring the supply chains of even more of North America’s emerging and established restaurant chains and food brands, online. Notch currently operates in Chicago, Texas and Toronto, and is focused on rapid growth in 2021 with recent talented sales hires from Uber and DoorDash heading up US expansion.


Notch is helping the foodservice industry bring efficiency to the back of house for franchises and restaurant groups across North America including Ghost Kitchen Brands which is currently in the process of opening 70 locations across the US.

“Notch has made our transition to their product easy and seamless, allowing me and my team to focus on opening locations and adding brands with the confidence and knowledge we’ve brought our supply chain online. This product is key to helping us scale from 50 to over 1000 locations in the US next year,” Marc Choy, President, Ghost Kitchen Brands.

  1. mm
    October 20, 2021

    More fuel to the fire of my theory that 2021 is having a moment for foodpreneurs!

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