Hatchbuck, a sales and marketing software for small businesses, announced yesterday the completion of a $4 million Series A round of financing, which includes $850,000 received earlier in 2016. Investors include Cultivation Capital, Holekamp Ventures, PinPoint Holdings, Holton Capital, Robert R. Hermann Jr. and Missouri Technology Corporation. Rick Holton of Holton Capital and Cultivation Capital will join Hatchbuck’s Board of Directors. According to the press release, the investment brings Hatchbuck’s total funding to $8.7 million and will help the company aggressively expand its sales and marketing efforts as well as accelerate product development.

“Hatchbuck is already recognized as an industry leader in the small business sales and marketing space. This A round financing will give management the resources they need to continue their impressive record of servicing their clients and growing the company,”  says Cliff Holekamp of Holekamp Ventures.

Hatchbuck is an all-in-one sales and marketing software that enables small businesses to nurture prospects, reach new customers and retain existing ones. A key aspect to the software is that it unites CRM (customer relationship management) and marketing automation into one simple and affordable platform.

CEO Don Breckenridge is eager to fuel product innovations and further expand Hatchbuck’s customer base.

“We’re passionate about helping small businesses drive more sales conversations, convert more customers, and streamline their sales and marketing process. This round of funding will enable Hatchbuck to grow our software so we can help more small businesses take their sales and marketing to the next level,” says Breckenridge.

Hatchbuck serves small businesses in multiple industries including manufacturing, technology, healthcare, business & professional services. With the new funds, Hatchbuck plans to ignite product development and expand its user base, ensuring that small businesses get the resources they need to succeed and grow.