NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally.

The strategic acquisition of Label Insight brings to NielsenIQ best-in-class product attribute data, covering roughly 99% of all online consumer queries across over 80% of U.S. food, pet, and personal care products. With a market-leading database of over 200,000 product nutrients, 400,000 product ingredients, and 9 million product claims, Label Insight’s premier product metadata platform—which spans consumer product preferences such as sustainably sourced, free from specific allergens or ingredients, keto friendly, low sugar, and cruelty free—enables brands and retailers to help shoppers find the products that meet their individual health, wellness, and lifestyle needs.

Through this acquisition, NielsenIQ has become the most comprehensive and robust data provider within the $175 billion health and wellness space, with the richest source of product attribution data, in tandem with its gold-standard, global retail measurement system (RMS) sales data and panel insights. 

“Currently, 80% of consumer health and wellness preferences are not being met when searching for products online,” said Jeanne Danubio, President of NielsenIQ, North America. “NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness–focused consumer with a one-stop shop of powerful solutions for the digital future.”

“Retailers and manufacturers are in dire need of powerful analytics and there is no greater power within the product attribution arena than the combination of NielsenIQ and Label Insight,” said Todd Morris, CEO of Label Insight. “We are proud to be joining the NielsenIQ family and we look forward to bringing unsurpassed value to their clients.” 

Leaning into NielsenIQ’s strength in omnichannel retail measurement, panel, innovation, analytics and retail collaboration, and powered by its Connect platform, NielsenIQ is the foremost source in health and wellness. 

Label Insight is headquartered in Chicago, with an additional office location in St. Louis.