In this episode, we talk with Dr. Perry Drake, Associate Teaching Professor at the University of Missouri – St. Louis and Conference Founder of MDMC, the Midwest Digital Marketing Conference.

During the interview, we talk about the origins of MDMC, how it pivoted during COVID, and what’s next. We also talk with Perry about being a college Professor during COVID.

Then Erik talks about the Marketing of Bourbon and how the words on bottles might not actually mean anything. Finally, Erik does a tasting of Four Roses Small Batch Select and compares it with Wild Turkey 101.