UMSL Business is honored to welcome back Digital Marketing Consultant Vanessa Cabrera, back for another year with the Midwest Digital Marketing Conference. She will be presenting during Day 4 of the On-demand month on May 5, 2020, from 10:00 am CDT – 5:00pm CDT. Cabrera is the CEO of Cabrera Consulting and founder of All Things Marketing (ATM), an agency that helps individual businesses find the customers they need to make the conversions necessary for business and sales.

Her focus is on “money making marketing” working privately with businesses to develop social media based on the persona of their customer base. We watched Cabrera’s MDMC Livestream and gathered the hot tips that you need to know. Check it out!

Developing a Playbook

One of the most overlooked aspects of digital marketing is to develop a playbook, beginning with defining the business goals you would like to reach with digital marketing. Cabrera focuses on what she terms as “Rockstar visibility.”

Many companies will say they already have so many followers or emails obtained for their mailing list, and Cabrera refers to these as vanity numbers. Her social media focus involves being present and consistent on the platforms you choose to operate on, that you are being talked about in comments or tags by others, and most importantly making sure your audience knows what you do.

This is important so people view you as an expert in the field and see enough of your posts to think of you first when the need arises.

Quality Over Quantity

Another part of Cabrera’s strategy to quality over quantity. She explains vanity statistics are nice and may make you feel accomplished, but she would rather have 500 real customers than 20,000 followers any day.

If you have one million views, so you automatically have one million sales of items? Typically the answer is no. Nine out of ten times the best approach is to show clients how they help you as you help them by installing the item or performing the service you developed to help them.

Increase Visibility

One of the easiest ways to increase online visibility is to use other people’s audiences.

This doesn’t mean to go out and buy lists of customer information. This is using the marketing feel good method. This is creating content talk and sharing.

First there is the time it takes to develop new content in the way in which you are sharing. This includes being a guest on a podcast, live on Clubhouse, or a guest on any live stream for that matter.

Everyone is looking for fresh content, so when someone wants to interview you, understand they are looking for new content. Look for livestreams seeking volunteers, or if live streaming isn’t your thing, consider writing a guest blog or appearing as a guest on a podcast.

The biggest thing is that you are using their audience to hear about your product or service.

Find New Audiences

You don’t have to take on digital and social media on your own.

Find ways to get in front of other audiences and your followers will grow immensely. This is how the social media influencers obtained their followings and you can do this with your business also.

The online community is known for sharing the love of new, unique content. Once your audience reaches Rockstar Visibility, don’t forget to share the love and get other new unique content to share with others.

Vanessa Cabrera’s audience persona contains mostly female entrepreneurs and solopreneurs. Cabrera believes this is because she started ATM while pregnant and is a single mother.

Many women look to her and say well if she can do it, why can’t I? Cabrera also admits to procrastinating herself in getting registered with MDMC and landing one of the last spots, also being the first Facebook livestream guest.

Cabrera suggests that anyone who has not attended in years past to look at the schedule of live speakers and on demand presentations, and plan to attend certain events and block time off. Because it is a digital conference you may forget or spend time on other things at the office instead of signing on.

There’s still time to register! Tickets are FREE

Make sure to sign up for the FREE MDMC conference on April 28 & 29!

• Cabrera will also be hosting an MDMC Livestream on-demand seminar from 10am CDT – 5pm CDT on May 5, 2021. Here’s what the session will cover:
• How to Achieve Rockstar Visibility (20:28) What should you expect in Cabrera’s break-out session at MDMC 2021?
• How to achieve Rockstar visibility.
• Step by step ways to increase visibility.
• How to land events and speaking opportunities quickly.
• What to do once you’ve achieved Rockstar visibility.
• You need a plan and a place or platforms to base your visibility on.
• Are you meeting or exceeding your business goals?
• Budget how many hours will be spent on blogging or on Canva each week.
• Develop a way to measure ROI on digital advertising, comparing platform and type of media used. Also look into the responses, are these your regular followers? Or are these potentially new customers you picked up from someone else’s audience.