On this episode of the Bourbon Friday Show we had the opportunity to talk with Zoe Scharf, Co-Founder & Chief Brand Officer at Greetabl, about their personalized gift-giving platform.

If you’re interested in supporting local startups this holiday season, check out our holiday gift guides for shopping in St. Louis.

Made for Giftable Moments

‘Tis the gifting season. Boxes and cards, tape and ribbons, messages of gratitude and gifts abound this time of year.

Greetable are a company that makes this season — and really any gift giving time — easier and more personal. All without breaking the bank.

The St. Louis based startup began nearly five years ago with a simple idea: to make personalized gifts for any giftable moment in someone’s life—without extra hassle or cost. From engagements, to birthdays, or just to say ‘thinking of you’, it can be done for just $15 to $30.

With Greetabl, customers are easily able to create a greeting card, which can be customized with photos and a personalized message and then choose a small gift and/or giftcard to include in the package. The greeting card is then folded up to become the box to hold the gift and sent to the recipient.

“The gift is the message and the message is the gift,” says Scharf.

So not only does the recipient get to enjoy the gift, but also a physical and personalized card to cherish as a keepsake.

Bourbon Innovation

As always, the Bourbon Friday team does their best to choose a fitting drink for the occasion.

This week we got to try two different bottles: Woodford Reserve and Larceny Bourbon. What’s interesting about these bottles is that they are both customizable.

Online, both the Larceny and Woodford websites have a tool that allows for creating personalized labels to put on these bottles, giving it the perfect touch for gift-giving this season.

If you’re interested in supporting local startups this holiday season, check out our holiday gift guides for shopping in St. Louis.