Presented by Industrious
Toi Box Couture’s CEO on the Importance of Inspiring Work Spaces
Three years ago St. Louis native Toi Hall was working two jobs just to make ends meet. Now she is CEO and designer for Toi Box Couture, a fashion label that’s taken her to New York, Los Angeles and Vancouver.
The first member of Industrious co-working space, Toi tells us how it all started, where she finds inspiration and why she is calling this year her βSweet Sixteen.β

Take us back to the beginning. How did you first get started with fashion?
Three years ago I was a single mom and couldnβt afford to buy clothes for me and my son. Something had to give.
I was doing everything I possibly could, working two jobs, going to school, and it still wasnβt enough. So, I decided to teach myself how to sew because it would be cheaper to buy material and make clothes for myself.
I made a couple of things, and people said, βHey, I really like this.β They started asking me to make things for them.
Then it just blew up. Now Iβm showcasing my line in fashion shows in Los Angeles.
Iβm headed to New York and Vancouver, too. I never imagined I would be international.
When did you realize you wanted an office outside of your home? And why choose a co-working space like Industrious?Β
I was actually the first company to sign with Industrious in St. Louis. In 2014 I had been looking for a space to work, but most of the places Iβd seen were either in a bad location or the buildings were old and unattractive.
When Iβm working I like to be comfortable and surrounded by pleasant and nice-looking spaces.
I loved the blueprint of Industrious and had gone on their website to look at their other locations. It was beautiful. Itβs so bright and open.
As much as I want to feel comfortable as Iβm working and creating, I also want my clients to feel the same thing when they come in. I want them to feel welcome.
In November 2014 Industrious was still being constructed and Emma took me on a hard hat tour. I signed on and moved in in April 2015.
I also love the openness of the glass walls. I can see other people hard at work, doing what they love to do, and that motivates and inspires me to go into my office and get to work!
Do you still sew the gowns yourself?
Iβve hired an assistant on occasion, but I still do all the sewing myself. Iβm putting my whole self into this.
It gets a little crazy, especially right now with prom season. I have 70 bookings for dresses.
It may sound like itβs overwhelming, but I know what I like. I know how I want my clients to feel. And itβs actually going really smoothly.
Do you still make clothes for yourself and your son?
Itβs funny, but I rarely have time to make clothes for us now.
When Iβm not working, I just want to spend time with my son. Weβll go get ice cream or go to the movies.
If Iβm not sewing for someone else, he and I are going on a date.
Where do you see Toi Box Couture going in the future?
One of the great things about Industrious is that they have different locations. Iβm considering starting a second location in the Atlanta office later this year.
I get a lot of my fabrics from there and New York. I get really inspired by the fabrics and the energy there. And with the amount of formal and higher end events that happen in Atlanta, it just makes sense for that to be my second city.
Iβm excited about 2016. Iβve been calling this year my βSweet Sixteen.β Remember the feelings when you turned 16? It was such a big dealβyou were so excited and hopeful.
This year has so many amazing opportunities. Itβs going to be a great one!





