Brian Lunt and Brett Kline on Collaborative Coworking for Media Makers

“I think we have, at a city level, gone after large organizations to come in and revive St Louis. You look at the Amazon beauty contest that happened. I think that’s the wrong way to revive a city. I think the best way to revive a city is from within. By really pouring ourselves into the entrepreneurs. That’s one of the primary reasons I wanted to get into coworking.” – Brian Lunt, co-founder of Medici Mediaspace

Brian Lunt followed in his dad’s footsteps and became a banker. He never loved the job, it was too boring. But he was exposed to an entrepreneurial spirit that inspired him. People would come in with an idea, sometimes a plan, and his father would help them with a loan.

Brian wanted to help entrepreneurs in his own way. He partnered with Josh Levey, and they created Medici Mediaspace, a coworking space in an industrial building in Overland. When they reached 100 members a year or so after opening, they realized about 30% were marketing professionals, collectively offering a wide range of services.

Brett Kline was one of those members, and he joined Brian and Josh to develop Medici Marketplace: a marketing services co-op comprised of Medici Mediaspace members.

How does it work? For example, let’s take a new company that needs a website, some video work, design work, and strategy consulting. Normally, they talk to a couple agencies who are out of their price range, they talk to a couple independent contractors who can help them with one or another, but not everything they need. At Medici Marketplace, however, they can offer a plethora of options and everything under one roof.

Brian and Brett joined this episode of STL Community Cast to explain the formula, and how it could serve as a template for stronger collaboration all over St Louis.

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Drew Davis is the creator and host of STL Community Cast, a podcast that examines innovative and impactful projects in St Louis. In each episode, Drew converses with a project leader to uncover the purpose and passion driving their work, and the impact of the project in St Louis and beyond. To keep up with cool projects and hear directly from the visionaries behind them, subscribe to STL Community Cast on your podcast app of choice, or connect with Drew on Twitter and Soundcloud.

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