Robin Rath, co-founder and CEO of Pixel Press

St. Louis Startup Pixel Press Partners with Mattel

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  • Published on September 21, 2016
  • Last Updated May 19, 2020
  • In News

Mattel to manufacture and distribute Pixel Press' new video game builder, Bloxels.


Today St. Louis startup technology company Pixel Press announced it has joined the powerhouse of brands from Mattel. The two companies have formed a strategic partnership for its latest product Bloxels, a hands-on platform for kids to build, collaborate and tell stories through video game design. The partnership expands the offering of Bloxels through Mattel’s marketing, manufacturing and distribution channels.

Robin Rath, co-founder and CEO of Pixel Press
Robin Rath, co-founder and CEO of Pixel Press | Photo courtesy of Pixel Press

“Bloxels is an amazing technology that is unlike anything on the market, and this fall fans of all ages will be able to play with this state-of-the-art video game builder,” said Steve Ziemniak, Global Director of Brand Marketing, Mattel, Inc.

“Bloxels cultivates imagination while encouraging discovery and experimentation,” said Robin Rath, CEO and co-founder of Pixel Press. “We are so excited to partner with Mattel and bring Bloxels to a wide audience for all to enjoy, learn and create.”

Pixel Press Bloxels
Pixel Press Bloxels

Jason Hall, Vice President, Entrepreneurship & Innovation and General Counsel at the St. Louis Regional Chamber, noted:

“We are extraordinarily proud of the Pixel Press team for their continued growth and to see the innovative technologies that they developed right here in St. Louis become available for families to enjoy worldwide. Through this exciting partnership with an undisputed global leader like Mattel, Pixel Press will be in an even stronger position to expand from its St. Louis-based headquarters and create more high-tech jobs.”

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