NYC Company Healthy Bytes Raises $1.25M to Relocate to St. Louis

Company relocates from New York to St. Louis; seeks new talent.

St. Louis talent and St. Louis investment have led Healthy Bytes to relocate its headquarters from New York to St. Louis. With investments from Cultivation Capital and BioGenerator in the $1.25 million, over-subscribed Series A financing round, Healthy Bytes enters a $2.6 billion market with its health care platform that improves lives through nutritional counseling by connecting Registered Dietitians to employers, providers, and patients.

The growing obesity epidemic, driving record numbers of patients with diabetes, high blood pressure and orthopedic issues, is causing employers and physicians to seek solutions. With overwhelming recognition of the critical role diet plays in health achievement and maintenance, nutritional counseling provided by Registered Dieticians is sought as the gold standard.

Insurance companies pay for nutritional services, yet they are underutilized, because the majority of Registered Dieticians are unorganized and underemployed, making them difficult to find and hire. Healthy Bytes’ solves for this challenge by providing new employment opportunities, insurance plan credentialing, contracting, back-office needs, and billing and claims resolution for Registered Dieticians.

Under new leadership by Chief Executive Officer Dr. Mary Jo Gorman, Healthy Bytes has evolved from a claims processing company to a tech-enabled services company. Its new offices are located at the [email protected] Building at 20 South Sarah in the City of St. Louis.

β€œI was looking for a company that would thrive in St. Louis, and I have found both the capital and the talent I need here – particularly in health care, where St. Louis is rich with world-class hospitals and institutions – to grow this business,” Dr. Gorman said.

β€œI’ve had success growing several companies here, and I wanted another opportunity to contribute to the rising excitement in St. Louis around company development. Support from St. Louis investors BioGenerator and Cultivation Capital will allow us to create another great health care business in St. Louis.”

This is Dr. Gorman’s fourth startup company to lead. Prior companies include Critical Care Services, InPatient Care Group, Advanced ICU Care.

β€œThis is an attractive investment for BioGenerator. Dr. Gorman is a powerhouse of proven talent, who has recognized a fragmented market with an opportunity to consolidate,” said Dan Broderick, BioGenerator Vice President of Investment. β€œWith healthier lifestyles trending widely, and businesses recognizing that healthier employees lead to less time off work and lower insurance premiums, Healthy Bytes is poised for growth.”

β€œWith Dr. Gorman’s leadership, Healthy Bytes is well-positioned to become a leader in this underserved market in need of disruption,” said Bill Schmidt, Cultivation Capital General Partner. β€œCultivation Capital is proud to invest in this new St. Louis-based company.”

Diōko Ventures and New York Angels also participated in the Series A.

Mentioned in this Article

blank
Stories published by EQ Staff indicate that the article is based on a press release that's been sent to the editorial team via EQ's submit a press release for consideration form. Check the EQ IQ score on every article to determine how much due diligence took place. Press release submissions are not guaranteed placements and are selected for publishing on a merit basis. Feel free to drop us a line to learn more or if you have any questions.

πŸš€ Startup Funding News

T-REX Awarded $500k Grant to Incubate XR Tech

Wash U’s Holekamp Seed Fund Awards $1000 to Kickstart 9 Student Ventures

🏎️ Startup Accelerator News

1ST50K Grant Competition Finalists Head to Cape Girardeau

No STL Startups Join Wells Fargo Innovation Incubator in 2021

Recent Posts

Stealth-Mode MedTech Startup Holds $2M in SBIR Grants

Geneoscopy Starts Human Colorectal Cancer Screening Trial

Popular Posts

What’s Next for Sparo Labs

Trends in Life Science and Healthcare Innovation

Stealth-Mode MedTech Startup Holds $2M in SBIR Grants

How Express Scripts Fosters a Culture of Innovation