T-REX “Makes Hard Decision” to Solve Overly Complicated Legacy of Organization Names
2Min Read
For those aware of T-REX's history of operating under many names, the potential for confusion around their name seems patently obvious. So, it comes as no surprise that the organization chose today, the First April of the Month, to rebrand the organization.
You may or may not be aware that the organization that funds T-REX is actually called “Technology Entrepreneur Center Inc” but the name, T-REX, may actually have started as an abbreviation of “The Railway Exchange”, which is the name of the building they first occupied. Equally, the name T-REX may also be an abbreviation of the “Technology Regional Entrepreneur Exchange”, according to this October 2013 article on EQ, when T-REX announced they had acquired the Lammert building, which has since been their home for the past decade.
For those aware of this history, the potential for confusion around their name seems patently obvious. So, it comes as no surprise that the organization chose today, the First April of the Month, to rebrand the organization.
The new name is… hold on… let me see if I can spell it correctly:
Micropachycephalosaurus Entrepreneur and Innovation Center
According to recent posts on LinkedIn and Twitter, the decision to rebrand was “hard” but necessary in order to “simplify”, saying:
“To simplify our branding, T-REX has decided to make the hard decision to rebrand. As of now, we’re officially the Micropachycephalosaurus Entrepreneur and Innovation Center. We hope that you enjoy the new change and thank you for your continuous support” 🦕
Technology Entrepreneur Center Inc AKA Technology Regional Entrepreneur Exchange AKA The Railway Exchange AKA T-REX on LinkedIn and Twitter
You must be logged in to post a comment. Comments are moderated and access is limited to community members. Create a new membership account to join the discussion.
