LockerDome is a social media and native advertising platform founded in 2008 in St. Louis, Missouri, by CEO Gabe Lozano. Launched as a sports-themed social network, it expanded to other interests with the launch of LockerDome 3.0 in December 2013, and has since further broadened its audience by embedding native content widgets across third-party media websites.

Through embedded widgets on the world’s top media properties, more than 100 million people per month use the platform to discover, collect, and engage around great content. For brands, LockerDome focuses on ‘conversion media.’

LockerDome’s native ad platform not only serves snackable content that users actually want to engage with, but packages and delivers back real-time insights on conversion data. These insights are used to programmatically and manually optimize campaigns, driving lower CPAs than traditional media buys.

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Decide (formerly LockerDome) Articles

The Business of Trafficking in Political Disinformation and Fake News

LockerDome Has Been Paying Tens of Millions of Dollars to Hundreds of Alt-Right Websites Over the Last 7 Years

De-platformed Disinfo Site Sees Resurgence with Help of Alt-Right Social Platforms and Ad Networks

Is Business Just Business? The Questions We’re All Asking About Decide’s Ties to Alt-right

Twitter Reacts to St. Louis Startup Shame

Decide (LockerDome) Linked to Alt-Right Websites

LockerDome Opening Austin Office in 2022

LockerDome Data Science Pivot Built on Local University Talent

St. Louis Venture Capital Investment Report Spotlights Overall Success but Warns of Critical Inflection Point

Top 10 St. Louis Heartland Tech Startups

Downtown St. Louis

A Core Commitment: What’s Next for the Downtown St. Louis Innovation District

Cultivation Capital Tech Fund I and Tech Fund II: Investment Update

Dissecting Company Culture: The LockerDome Way

2015 St. Louis Capital Report: Brian Matthews Outlines Funding From Angels and Venture Capitalists

Square Adds 40 Jobs at New CORTEX Office

Downtown STL Innovation District Brian Matthews

Downtown St. Louis Innovation Community: 2015 Highlights, 2016 Predictions

LockerDome Announces STL Expansion, Adds 300 Jobs

St Louis Innovation District

Feature: A Tale of Two Districts

T-REX stock_burnout

Avoid Startup Burnout: 8 Tips From LockerDome’s Gabe Lozano

GlobalHack V is Making St. Louis a Winner

Team Spotlight: LockerDome’s Ryan Allen Went From Intern To Working With Some of The World’s Largest Publishers

CIC, LockerDome, LaunchCode Looking To Expand

7 Lessons About Life and Business Learned Again as My Wife’s Caregiver

Not All Mentors Are Created Equal


Interview With LockerDome and GlobalHack Founder Gabe Lozano

Capital Innovators Comes in Close Second to Y Combinator for Best Startup Accelerator in USA

Gabe Lozano To Join Arch Grants Advisory Board and Finalist Panel

Jim McKelvey Launches LaunchCode, Showtime Signs On With LockerDome

St. Louis’ Startup Scene Gets National Attention